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GET MORE VALUE, MORE EASILY,
FROM YOUR SUBSCRIBER AND
CUSTOMER DATABASES.
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As revenue from print advertising plays a lesser role in your revenue mix, the
challenge is to leverage multiple, multichannel subscriber and customer
databases. To effectively market more products to more customers. To create new
products for clearly defined audience segments.
Now, at last, there's a solution that lets you mine the wealth of opportunity
that resides in your audience databases. Introducing MediaView,
the first Web-based audience relationship management solution designed for the
B2B media industry.
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MediaView News
MediaView helps publishers thrive in multichannel world
MediaView official launch announcement at October Folio Show
MediaView on agenda for ABM Fall Conference
Only MediaView gives publishers the power to:
Identify
users of one product that may be ideal prospects for
another
Develop highly targeted
audience segments and implement
real "one-to-some" marketing
Develop aggressive
cross-sell strategies based on this
multichannel audience intelligence
Develop audience
profiles and lists to drive product extensions
and new product development
Realize operational
savings by automating data-handling
tasks
Produce higher data
quality -- with fewer duplications and
errors
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