Surface strategic and tactical advantages.
Sink operational expense.

MediaView lets you enhance the overall value of your audiences with a wide variety of tools for integrating, correlating, filtering and acting upon audience data. It’s a breakthrough solution for the publishing industry that lets you develop and leverage your audiences in ways that can surface myriad opportunities, drive up efficiency and productivity and drive down costs.

MediaView Benefits

Gain actionable insights into relationships among all subscriber and customer lists. Identify best prospects for up-sell, cross-sell and new product offerings.

Gain equally actionable insights among all your print and interactive advertiser/marketers lists. Sell more. Sell smarter. Promote more. Promote smarter.

Quickly and easily deploy and track print and electronic direct marketing campaigns. Deploy more targeted campaigns more frequently.

Streamline campaign management with precise, efficient control of your data and seamless delivery of data for fulfillment.

Develop and offer new, higher CPM direct and electronic direct mail targeting capabilities to your advertisers/marketers.

Access trending data via analyze of audiences across multiple media types, brands and subscriber types, by title, company or by demographic or geographic categories.

Increase staff productivity and realize operational savings by automating a wide variety of data-handling tasks.

MediaView Features

Customer Relationship Manager lets you search for existing customers by any contact field, and view entire relationship histories.

Query Manager lets you target customers across multiple groups, brands or products, save complex queries, and export filtered data for reporting or in campaigns.

Report Manager lets you build and save custom reports from queries made with Query Manager and lets you access and view past reports.

Campaign Manager lets you manage all aspects of direct marketing campaign fulfillment from your desktop. Users can create, send and track personalized email messages using data produced with Query Manager, mail merge using all fields in the database, and manage all bounce and opt-out processing.