Manufacturers are Upping Their Digital Game 52% of manufacturers said the majority of their sales in 2020 have come from online channels. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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Your Inspiration For August 17

Fitness Equipment Manufacturers Run at Full Speed to Meet Demand

The coronavirus pandemic has forced people to stop their gym workouts and create at-home setups, resulting in an increase in demand for fitness equipment. 

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Manufacturers are Upping Their Digital Game

More than two-thirds of manufacturers had moved marketing dollars from traditional to digital channels this year, focusing mostly on their own websites. 

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Consumers Want Carbon Labeling, and Upfield is Giving it to Them

Upfield, which produces more than 100 brands of plant-based spreads and cheeses, is introducing on-pack carbon labeling to 100 million packs of its products by the end of 2021.

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By the Numbers

$4 trillion

ResearchandMarkets expects the food processing market to reach an estimated $4.1 trillion by 2024. The drivers for this market are increased demand for ready-to-eat foods, changing lifestyle and an increase in working women. 

Quote/Unquote:

"People should not fear food, or food packaging or processing or delivery of food. There is no evidence that food or the food chain is participating in transmission of this virus."

Mike Ryan, World Health Organization head of emergencies programme, said in a briefing in Geneva after two cities in China reported traces of the coronavirus in imported food. (Reuters)

Inspiring Organization

‘Big D’ or ‘little d,’ Optessa Helps Clients Weather Supply Chain Disruptions

Optessa has made a name for itself in the past nearly 20 years by solving “unsolvable” schedule challenges for automotive OEMs, but its advanced planning and scheduling software is widely applicable across all verticals, including food and beverage.

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Product Spotlight

This ‘Smart’ Mask Won’t Protect You From COVID, But Makes Communicating Easier

Have you found yourself reluctantly getting closer to people to hear what they're saying through their mask? Japanese startup Donut Robotics created a smart mask to make communicating and social distancing easier. 

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